“In Brazil, the disregard for the parking spaces for disabled people is very great. The main excuse used by motorists is: “but it’s only a minute.” So to educate motorists that he is only doing it even more difficult the lives of physically disabled people, was created the following action: In normal parking spaces, was made a 3D illustration of an obstacle that shows you how difficult life even more of a disability.”

Fra byrået Beats Below i Curitiba i Brasil kommer denne “on site”- reklamen  . Hill, hill.” Med Art Director Felipe Cleto som formgiver forteller de på en tydelig måte, at her skal du ikke stå. Ingen argumenter holder.